The History Of Innovation In 50 Agreements
According to Kanter, innovation includes original invention and creative use and defines innovation as the creation, reception and realization of new ideas, products, services and processes.  Organizational innovation programs are generally closely linked to the organization`s objectives and objectives, the business plan and competitive positioning in the market. One of the drivers of business innovation programmes is the achievement of growth objectives. As Davila et al. (2006) points out, «Companies cannot grow solely through cost reduction and regeneration. Innovation is the key to aggressive revenue growth and increased profits.  Other methods used to measure innovation have traditionally been expenditure, for example.B investment in R&D (R&D) as a percentage of GNP (gross national product).